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Sportster Family
Sportster fans are adventurous souls. Always up for trying something new. Shake things up a little... You wake up one morning, and decide to add a splash of chocolate milkshake to your bowl of cereal. Hey, why not?
Driving through traffic on the way to work, you think: "I'll bet getting to the office would be way more fun if I was on a motor bike!" And that's how you find yourself straddling your very first Harley Davidson, and it's a Sportster.
Now you're rumbling down the road, low to the ground, the wind in your hair... Now that's the spirit of adventure!
Get more on Harley-Davidson's Sportster Family.
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Dyna Family
A young gun. The trail-blazer... You are going places! Advertising or finance, the field doesn't matter, because you are king of the boardroom, baby.
And an ambitious mover and shaker is best paired with an aggressive quarter-mile monster with a Twin Cam engine, like the Harley-Davidson Dyna range. It's got the looks and the attitude - maybe sound like someone you know?
There's only one ride more exciting than roaring up the corporate ladder. And that's barrelling down the tarmac on a beast of a bike like the Dyna.
Get more on Harley-Davidson's DYNA Family.
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Softail Family
What does KISS stand for, again? Keep it simple, stupid. You can totally relate, because you understand that simplicity is the hallmark of true sophistication - like the Softails from Harley-Davidson, with their clean lines and distinctive styling.
When it comes to design, you are inspired by the classic, vintage, that retro feel that calls back to days gone by when life was just simpler.
Nothing says class like a top-range motorcycle that's purring like a kitten on the outside, and snarling like a cougar on the inside. Because Softail fans know that it's just not in good taste to brag.
Get more on Harley-Davidson's Softail Family.
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VRSC Family
Meet the black sheep of the family. The rebel and his leather jacket. The one they call the 'dark horse', whatever that means! You prefer to think of yourself as kind of like Batman, really, who prowls the streets alone after dark, keeping the citizens of Gotham safe...
Like greased lightning and silent as the night, the VRSC range has been designed in conjunction with Porsche, and is the only Harley-Davidson with a water-cooled engine.
It's the perfect V-rod for motorcycle lovers who want something with the looks of a modern muscle car and the horsepower that belongs on the track.
Get more on Harley-Davidson's VRSC Family.
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Touring Family
Your friends like to say you have a "big personality". That's just a nice way of saying that you don't do anything in half measures.
You have the stamina and the mental edge to go the distance. That's because you know who you are; you're comfortable in your own shoes. It's that little spark called 'confidence'.
And go the distance you shall on the Touring family. It's designed for that ultimate of drives, the long distance ride. The time-old tradition of the rally on a road hog that's built for comfort and has all the little luxuries that make the long-haul a pleasure...
Get more on Harley-Davidson's Touring Family.
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CVO Family
A little older, and a whole lot more experienced, you understand the finer things in life... Just looking around your home, you probably have invested in crystal highball glasses, the real deal, and have a cellar stocked with wines waiting to be opened at just the right moment.
Time has refined your tastes. You don't want something that's mass-produced and not made just for you and exactly the way you like it.
You want your ride to be customised, like the Custom Vehicle Operation (CVO) range from Harley-Davidson. It's been described as the "The perfect storm of engineering and style you'll only find on a custom machine". Yeah, we thought you'd like that...
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Trike Family
"Better safe than sorry," is your motto - and there's nothing wrong with that. You are cautious, careful and thoughtful. After all, who does like nasty surprises? No one!
On a road trip you've got the route mapped out, the picnic basket is stocked, and you've had the oil and water checked. That's why it makes sense to invest in a three-wheel bike like the Harley-Davidson Trike family. It's 100% dependable on the road, just like you.
Now you can enjoy the scenery of country roads, with peace of mind as your navigator.
Get more on Harley-Davidson's Trike Family.
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